Communication Lyon
Lyon Citizen & Stakeholder Engagement
General facts
Communication & PR and Marketing campaign
SPL Lyon Confluence (http://www.lyon- confluence.fr/en/index.html) communication, involvement of groups of owners and social housing companies interested in the retrofitting of their buildings and/or connection of their buildings to the district heating system
TUBA (digital start-ups incubator) http://www.tuba- lyon.com/
mobilisation & involvement of inhabitants in the use of data, and IT-based services
ALE (Local Energy Agency of the Lyon Metropolis) http://www.ale-lyon.org/a-propos-de-ale/qui- sommes-nous/the-local-energy-agency-of-the- greater-lyon/
information, mobilisation & involvement of inhabitants in the reduction of their energy consumption
Hespul http://www.hespul.org/english/
technical coordinator of Smarter Together
Enertech
in charge of the evaluation of the Lyon Lighthouse Project
task leader for T3.6.Contribution to Monitoring & Evaluation
Lyon Metropolis
involved in the retrofitting of the groups of owners
responsible of the smart city strategy for the whole territory of the Lyon Metropolis
Specific facts
Since the beginning of the urban project Lyon Confluence (around 2000), communication activities have been an important feature in order to:
- inform the general public about the advancement of the urban project
- co-design some features of the project
- participate in various experimentations, in particular within international projects
- reduce the environmental impacts of the area.
In communication the target groups are:
- Residents of the project area and other interested citizens
- Real Estate developers
- Owners of housings in the project area
- Opinion leaders & multipliers (among others, journalists)
The communication strategy of ST is still to be precised but in a first step the communication channels and activities of the urban developer SPL are used.
1. Develop information material
- Maps, Signposts & Tarpaulin
- Website information & newsletter
- Exhibition
- Site visits with historian
- Activity report on Lyon confluence
- Videos
- Social media (Twitter)
- Image brochure for economic positioning
- Participation in national/international fairs
2. In order to motivate people to visit Lyon Confluence several activities are organized
- Children events (about buildings in the project area)
- Cultural festival Kiosk
3. Spread information on Social media channels
- Facebook – pictures to animate a community of users of the area
- Application My Confluence – illustrates construction works and life in the neighbourhood
- Instagram – spreads pictures
- Pinterest – architectural positioning of Lyon Confluence
4. Special emphasis is put on pictures. That is why several professional photographers were hired to document events, photograph architectural and patrimonial inventory and monitor the transformation of Lyon Confluence in aerial and panoramic views.
In contrast to the project approaches in Vienna and Munich, Lyon Confluence is a total redevelopment. Subsequently the communication needs to raise a basic interest in the new development as a whole. ST thus appears as one feature of the redevelopment and is communicated as such.
- Organisation of events when new projects are launched, or for the commissioning of new buildings (or new mobility services, for instance).
- Participation in events organised by local stakeholders (policy makers or others).
- Participation in some trade shows to promote the Lyon-Confluence area and the city to investors.
None
Since the beginning of the urban project Lyon Confluence (around 2000), communication activities have been an important feature in order to:
- inform the general public about the advancement of the urban project
- co-design some features of the project
- participate in various experimentations, in particular within international projects
- reduce the environmental impacts of the area.
The communication strategy of ST is still to be precised but in a first step the communication channels and activities of the urban developer SPL are used.
- Develop information material
- Maps, Signposts & Tarpaulin
- Website information & newsletter
- Exhibition
- Site visits with historian
- Activity report on Lyon confluence
- Videos
- Social media (Twitter)
- Image brochure for economic positioning
- Participation in national/international fairs
- In order to motivate people to visit Lyon Confluence several activities are organized
- Children events (about buildings in the project area)
- Cultural festival Kiosk
- Spread information on Social media channels
- Facebook – pictures to animate a community of users of the area
- Application My Confluence – illustrates construction works and life in the neighbourhood
- Instagram – spreads pictures
- Pinterest – architectural positioning of Lyon Confluence
Special emphasis is put on pictures. That is why several professional photographers were hired to document events, photograph architectural and patrimonial inventory and monitor the transformation of Lyon Confluence in aerial and panoramic views.
In contrast to the project approaches in Vienna and Munich, Lyon Confluence is a total redevelopment. Subsequently the communication needs to raise a basic interest in the new development as a whole. ST thus appears as one feature of the redevelopment and is communicated as such.
- Organisation of events when new projects are launched, or for the commissioning of new buildings (or new mobility services, for instance).
- Participation in events organised by local stakeholders (policy makers or others).
- Participation in some trade shows to promote the Lyon-Confluence area and the city to investors.
