Communication Lyon

Lyon Citizen & Stakeholder Engagement

General facts

Description & main goal

Communication & PR and Marketing campaign

Category
Communication
Deployment area
Lyon - Confluence
Involved actors and their role

SPL Lyon Confluence (http://www.lyon- confluence.fr/en/index.html) communication, involvement of groups of owners and social housing companies interested in the retrofitting of their buildings and/or connection of their buildings to the district heating system

TUBA (digital start-ups incubator) http://www.tuba- lyon.com/
mobilisation & involvement of inhabitants in the use of data, and IT-based services

ALE (Local Energy Agency of the Lyon Metropolis) http://www.ale-lyon.org/a-propos-de-ale/qui- sommes-nous/the-local-energy-agency-of-the- greater-lyon/
information, mobilisation & involvement of inhabitants in the reduction of their energy consumption

Hespul http://www.hespul.org/english/ 
technical coordinator of Smarter Together

Enertech
in charge of the evaluation of the Lyon Lighthouse Project
task leader for T3.6.Contribution to Monitoring & Evaluation

Lyon Metropolis
involved in the retrofitting of the groups of owners 
responsible of the smart city strategy for the whole territory of the Lyon Metropolis

Key-contact person

Specific facts

Communication activities prior to ST

Since the beginning of the urban project Lyon Confluence (around 2000), communication activities have been an important feature in order to: 

  • inform the general public about the advancement of the urban project
  • co-design some features of the project
  • participate in various experimentations, in particular within international projects
  • reduce the environmental impacts of the area.
Target groups

In communication the target groups are:

  • Residents of the project area and other interested citizens
  • Real Estate developers
  • Owners of housings in the project area
  • Opinion leaders & multipliers (among others, journalists)
Communication Strategy & short description of communication measures intended

The communication strategy of ST is still to be precised but in a first step the communication channels and activities of the urban developer SPL are used.
1. Develop information material

  • Maps, Signposts & Tarpaulin
  • Website information & newsletter
  • Exhibition
  • Site visits with historian
  • Activity report on Lyon confluence
  • Videos
  • Social media (Twitter)
  • Image brochure for economic positioning
  • Participation in national/international fairs

2. In order to motivate people to visit Lyon Confluence several activities are organized

  • Children events (about buildings in the project area)
  • Cultural festival Kiosk

3. Spread information on Social media channels

  • Facebook – pictures to animate a community of users of the area
  • Application My Confluence – illustrates construction works and life in the neighbourhood
  • Instagram – spreads pictures
  • Pinterest – architectural positioning of Lyon Confluence

4. Special emphasis is put on pictures. That is why several professional photographers were hired to document events, photograph architectural and patrimonial inventory and monitor the transformation of Lyon Confluence in aerial and panoramic views.

Local specifics in communication

In contrast to the project approaches in Vienna and Munich, Lyon Confluence is a total redevelopment. Subsequently the communication needs to raise a basic interest in the new development as a whole. ST thus appears as one feature of the redevelopment and is communicated as such.

Public Relations work
  • Organisation of events when new projects are launched, or for the commissioning of new buildings (or new mobility services, for instance).
  • Participation in events organised by local stakeholders (policy makers or others).
  • Participation in some trade shows to promote the Lyon-Confluence area and the city to investors.
Incentives

None

Comm target groups
Residents of the project area and other interested citizens
Real Estate developers
Owners of housings in the project area
Opinion leaders & multipliers (among others, journalists)
communication activities prior to ST

Since the beginning of the urban project Lyon Confluence (around 2000), communication activities have been an important feature in order to:

  • inform the general public about the advancement of the urban project
  • co-design some features of the project
  • participate in various experimentations, in particular within international projects 
  • reduce the environmental impacts of the area.
Communication Strategy & short description of communication measures intended

The communication strategy of ST is still to be precised but in a first step the communication channels and activities of the urban developer SPL are used.

  1. Develop information material
    1. Maps, Signposts & Tarpaulin
    2. Website information & newsletter
    3. Exhibition
    4. Site visits with historian
    5. Activity report on Lyon confluence
    6. Videos
    7. Social media (Twitter)
    8. Image brochure for economic positioning
    9. Participation in national/international fairs
  2. In order to motivate people to visit Lyon Confluence several activities are organized
    1. Children events (about buildings in the project area)
    2. Cultural festival Kiosk
  3. Spread information on Social media channels
    1. Facebook – pictures to animate a community of users of the area
    2. Application My Confluence – illustrates construction works and life in the neighbourhood
    3. Instagram – spreads pictures
    4. Pinterest – architectural positioning of Lyon Confluence

Special emphasis is put on pictures. That is why several professional photographers were hired to document events, photograph architectural and patrimonial inventory and monitor the transformation of Lyon Confluence in aerial and panoramic views.

Local specifics in communication

In contrast to the project approaches in Vienna and Munich, Lyon Confluence is a total redevelopment. Subsequently the communication needs to raise a basic interest in the new development as a whole. ST thus appears as one feature of the redevelopment and is communicated as such.

Public Relations work
  • Organisation of events when new projects are launched, or for the commissioning of new buildings (or new mobility services, for instance).
  • Participation in events organised by local stakeholders (policy makers or others).
  • Participation in some trade shows to promote the Lyon-Confluence area and the city to investors.
Implementation status

In which phase is the project (Planning, Implementation, Operation or Evaluation)?

Operation phase

What is the current implementation status/ what is the current activity step?

Operation phase: the expo house is now updated with new information on smart city solutions.

Is the implementation process on time or are there any derivations? Please outline any changes and reasons.

In time: in operation since M13 (5 months ahead of schedule).

Which project steps were performed since the last project reporting?

End of the updating of the expo house.

Have there been changes regarding the planned solution? Please outline any changes and reasons.

No change.

Complete 45%
Which risks & challenges is the project currently facing?

None

Is there a need to work cooperatively on solutions for specific problems?

Not at the moment.

Do challenges affect other topics and projects? If yes, which ones and how?

No side effect at the moment.

 

Which are critical or seem invincible? Please provide a detailed description

None

Which lessons learned can be derived up to this point from the implementation process?

Have external recommendations / lessons learnt from other projects (not in the WIKI) been used for the project development? If yes, which ones and how? Would this example be a good add to the Wiki?

No

Have relevant internal recommendations / lessons from the WIKI’s best practices been used for the project development? If yes, which ones and how?

No

Is the development/ implementation of the project affected/ supported by the peer-to-peer knowledge exchange and cooperative problem solving in Smarter Together? How did the peer-to-peer process support the project?

No

 

Next steps & To Do ́s

Please shortly outline the next steps planned for the implementation of the project.

Inauguration of the new expo house with features of Smarter Together on the 29th June 2017.

Are there additional steps planned due to occurred challenges? Which corrective activities have been taken?

No

Implementation status

In which phase is the project (Planning, Implementation, Operation or Evaluation)?

Operation phase

What is the current implementation status/ what is the current activity step?

Operation phase: the expo house is now updated with new information on smart city solutions.

Is the implementation process on time or are there any derivations? Please outline any changes and reasons.

In time: in operation since M13 (5 months ahead of schedule).

Which project steps were performed since the last project reporting?

Inauguration of the updating of the expo house on the 29th of June 2017, during the Smarter Together WP2 workshop in Lyon.

Have there been changes regarding the planned solution? Please outline any changes and reasons.

No change.

Complete 100%
Which risks & challenges is the project currently facing?

None

Which are critical or seem invincible? Please provide a detailed description

None

Which lessons learned can be derived up to this point from the implementation process?

Have external recommendations / lessons learnt from other projects (not in the WIKI) been used for the project development? If yes, which ones and how? Would this example be a good add to the Wiki?

No

Have relevant internal recommendations / lessons from the WIKI’s best practices been used for the project development? If yes, which ones and how?

No

Is the development/ implementation of the project affected/ supported by the peer-to-peer knowledge exchange and cooperative problem solving in Smarter Together? How did the peer-to-peer process support the project?

No

 

Next steps & To Do ́s

Please shortly outline the next steps planned for the implementation of the project.

None. Delegations and visitors are now able to see the new features in the expo house.

Are there additional steps planned due to occurred challenges? Which corrective activities have been taken?

No

Implementation status

In which phase is the project (Planning, Implementation, Operation or Evaluation)?

Operation phase

What is the current implementation status/ what is the current activity step?

Operation phase: the expo house is now updated with new information on smart city solutions.

Complete 100%
Which risks & challenges is the project currently facing?

None

Which are critical or seem invincible? Please provide a detailed description

None

Which lessons learned can be derived up to this point from the implementation process?

Have external recommendations / lessons learnt from other projects (not in the WIKI) been used for the project development? If yes, which ones and how? Would this example be a good add to the Wiki?

No

Have relevant internal recommendations / lessons from the WIKI’s best practices been used for the project development? If yes, which ones and how?

No

Next steps & To Do ́s

Please shortly outline the next steps planned for the implementation of the project.

None. Delegations and visitors are now able to see the new features in the expo house.

Are there additional steps planned due to occurred challenges? Which corrective activities have been taken?

No