Communication Vienna
Vienna Citizen & Stakeholder Engagement
General facts
Communication & PR and Marketing campaign
Communication: Bojan Schnabl, City of Vienna, MA 50
City of Vienna, MA 25, Smarter Together Project management
GOPAcom, Brussels, ST overall project communication task leader
Munich and Lyon ST communication partners
City of Vienna, MA 25, Coordination Unit Gebietsbetreuung Stadterneuerung (technical support in communication issues)
Gebietsbetreuung Stadterneuerung GB* 3/11 (major locally based implementation partner for all participation as well as Communication activities)
VHS Simmering (implementation partner for participation activities as well as important partner in communication activities)
Vienna based project partners with their own communication strategy and activities related to Smarter Together:
- Siemens Leberstraße
- Wiener Stadtwerke
- AIT
- Kelag Wärme
- Post
Specific facts
“Standard” communication of local governance with citizens
“Standard” communication of local partners (including support of participation e.g. Siemens Leberstraße in the children’s design of a local metro station)
In Vienna the communication strategy for the district and the peer-to-peer process are elaborated together with all project partners. The following measures are intended:
Planning phase & Organisational Set up
Elaborate organizational culture within ST team and within the governance structures
Set up a communication infrastructure for the ongoing implementation of ST
- Elaborate communication infrastructure
- Appoint staff to ST
Participatory elaboration of a “Vision” and “Mission Statement” as tools for internal and public communication
- Elaborate Vision and Mission Statement
- Agree on Vision and Mission Statement
- Publish vision and Mission Statement
Elaborate District Communication strategy in regard to the interrelation between governance and other project partners and citizens
- On site visit of Siemens Leberstraße and evaluation of cooperation possibilities and communication strategies
Elaborate Internal Communication strategy (interrelation between governance, other project partners and citizens) internal communication with project partners
Elaborate PR Strategy and e-tools (webpage, newsletter)
Elaborate communication + dissemination material (in house with support of GB* design) to enhance knowledge and through that participation
Implementation phase
Establish and run basic communication platforms established
- webpage & information for city of Vienna webpage “Mein Wien”
- newsletter
- virtual district guide
- staff appointed (content manager and technical support)
Produce and distribute communication material
- Leaflet (German and English)
- diverse material (postcards etc.) in German
- diverse material by GB* 3/11
Organize and show presence on events to raise interest in the wider public and inform about ST
- Presentation series
- public lectures with the local people’s university
- visit street festivals
- visit professional fairs and events
Monitor and evaluate communication flows and conduct stakeholder analysis (project management, participation staff and internal communication staff).
- Agree upon meeting schedule
- Hold meetings,
- Evaluate minutes & reporting
- Active knowledge management and CQI/Continuous Quality Improvement)
- Participate in international conferences to exchange knowledge p2p with EU partners and scientific specialized international community
Existing Smart City framework Strategy
Challenges of a fast growing city/Political environment in relation to city governance structures
Overall societal awareness on environmental issues and readiness to contribute individuall
/In the district the high rate of multilinguism combined with a lower educational rate
In the communication strategy, media relations have been identified as key to dissemination and outreach. Staff has been appointed and procedures established.
Cooperation with local and nationwide newspapers / media as well as specialized professional newspapers / media in the following ways:
Press releases
Newsletter
Regular contacts and ad hoc information
nterviews
Development of shared strategies where, when and how to place the project in the respective media
Media surveillance (press clipping)
As a result of the communication strategy, Incentives are used to convey knowledge and to enhance the willingness to participate in ST
Give-aways (bike bells, reflectors, t-shirts, lamps)
Price-draws
Attention and appreciation expressed through communication and district walks and other personal communication formats
“Standard” communication of local governance with citizens